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Dataskolen: Undgå kundechurn med moderne teknologi
81 visninger
Udnyt data og kunstig intelligens til at begrænse eller helt undgå kundechurn i din forretning.
Er det muligt at forudse hvilke af dine kunder, du risikerer at miste? Hvilke kunder, der er i risikozonen for at gå over til en af konkurrenterne, og kan du blive advaret i tide?
Og kan du få specifikke anbefalinger til, hvad du kan gøre for at redde kundeforholdet? Er dette overhovedet muligt? Hvordan gøres det i praksis, og hvad kræver det af din virksomhed?
Se med når vi stiller skarpt på et af de mest undervurderede optimeringsredskaber anno 2023.
Agenda
- Motivationen for at fokusere på churn; er det stadig relevant?
- Hvordan arbejder man med churn, og hvilke forudsætninger kræver det af organisationen?
- Hvordan kan man udnytte data og kunstig intelligens til at begrænse churn?
- Hvordan sikrer man succes med et churn-projekt?
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